Over the past ten years, I’ve worked across sourcing, education, and marketing in the coffee industry, which has given me a broad view of how coffee businesses operate and where things often get lost.

Sourcing and QC teams don’t always get many chances to share what makes the coffees they work with unique, and marketing teams often don’t have the full context or understanding to bring those stories to life for clients or customers. I’m excited to explore creative ways to bridge that gap and help more people connect with what they’re tasting.

When I’m not cupping or talking about cupping, you can find me walking with my toothless dog Pinto and husband Adam by the canals where we live in Haarlem, in the Netherlands. I’m originally from California, but am slowly learning Dutch with weekly lessons!