Show Buyers the Value Behind Your Coffees

You’ve put care into sourcing and sharing coffees you're proud of. We help you turn your sample sets into guided experiences that fit your buyers’ cupping flow and highlight what makes your coffees stand out.

This helps you:

• Support confident buying decisions

• Strengthen long-term relationships

• Communicate your value clearly and memorably

What Gets in the Way

• Most cuppings focus on scoring, with little room for context or storytelling

• Buyers need simple ways to stay informed about new arrivals and harvest updates

• Pricing premiums are easier to support when buyers understand the work behind each coffee

What We Help You Create

Tools that bring your samples to life and make it easier for buyers to understand, share, and promote your coffees

• Context sheets and tasting guides

• Sales and training materials

• Harvest and project updates

Who We Work With

Producers
Share the full story behind your coffees, including farm practices, processing, and community work

Exporters
Showcase your sourcing model and involvement in community projects

Importers
Help roasters understand your approach and value through clear communication and storytelling

Backed by Sourcing Experience

With 10 years in sourcing and quality, I know what buyers look for and what helps them feel confident promoting your coffees. Cherry Love helps you present that information clearly and effectively, right alongside your samples.

Bring Your Sourcing Work Forward

You’ve already sourced incredible coffees. We help you design tasting experiences that make that work more visible. This gives your team, wholesale partners, and customers a deeper understanding of what makes your coffees unique.

The Challenge

Your coffees carry real quality, care, and story. The challenge is helping others fully understand that value.

What often gets in the way:

• Customers and clients compare offers by price without context

• Wholesale clients and staff need simple ways to learn and talk about your coffees

What We Help You Build

We help you create tools that support launches, wholesale relationships, and internal training

• Sample sets for wholesale clients with inserts that explain sourcing and quality decisions

• Training materials for staff and partners to speak clearly about your coffees

• Seasonal tasting experiences to keep clients and customers engaged

Backed by Real Industry Experience

I’ve spent the last decade working across sourcing, quality control, education, and marketing. I’ve selected greens, managed cupping labs, built QC systems, and trained teams to communicate what makes a coffee stand out.

Cherry Love helps you bridge the gap between the work you do and how others experience it.

Use Tasting Experiences to Train Your Team and Engage Your Customers

We help cafes design guided tastings that give your staff the tools to share your coffees with confidence and create memorable, meaningful experiences for your guests.

The Challenge

Your team talks to customers every day, but they may not always feel prepared to explain what makes your coffees special. Without clear tools and training, that value can get lost.

Common needs:

• Simple ways for staff to learn and speak about your coffees

• Engaging experiences that keep customers curious and loyal

• Support for pricing by showing the stories behind the cup

How Tasting Experiences Can Transform Your Cafe

We help you create approachable, educational touchpoints that support your menu, team, and customer base

• Staff training tools to build knowledge, palate, and confidence

• Quick tasting flights that deepen customer understanding

• Guided sessions or weekend cuppings that build community

• Seasonal events that give customers a reason to return

Experience You Can Trust

I’ve spent the past decade curating educational experiences in specialty coffee, from sourcing and QC to team training and tasting design. Cherry Love grew from that work, helping people taste and understand what makes great coffee stand out.

Now I bring that same approach to support cafes in creating experiences that grow knowledge, connection, and loyalty.